Visine
Here's a little web film and cinema spot I wrote and art-directed to promote Visine’s sponsorship of the 48 Hour Film Project. The premise of the film festival is to showcase films that are written,...
View ArticleNFL
Here are two of my all-time favorite spots, which I produced during my time at BBDO. Although it's been ten years since they've been on air, they are still remembered and talked about amongst die-hard...
View ArticleNestle Tollhouse Delightfulls
Here's a nice little TV spot we did to launch Nestle Tollhouse flavor-filled chips in advance of the holiday baking season. Shot by Cole Webley, the commercial fits into the authentic, found moment...
View ArticleKPMG
When one thinks of a business-to-business account like KPMG, the thought of big creative opportunity doesn't initially come to mind. But when they came to us with a brief to promote their sponsorship...
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Special K
This is an integrated, activation campaign I wrote for Special K while we were pitching the business. Its purpose is to give Special K a social mission and bring the "Fortify" brand idea to life by...
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Dr. Scholl's
This 360 campaign was part of a new business pitch that successfully helped J. Walter Thompson win a slew of new Bayer brands. (Ironically, Dr. Scholl's went to another agency, owing to a conflict with...
View ArticleRoyal Caribbean
Royal Caribbean needed to create awareness and generate bookings for its latest cruise ship, Quantum of the Seas. Trouble was, the ship was still under construction, and its maiden voyage was more than...
View ArticleThe Entrée
KPMG is faced with a perception problem: the world sees them mainly as an old-school tax and audit firm. But the real opportunity to grow their bottom line rests with their business advisory offering....
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Created with Zoic Studios as part of the Facebook Mobile Video campaign, this 360º mobile video experience was meant to showcase what 360º video ads can do.
View ArticleFacebook for Small Business
Facebook does a lot of good for small businesses. It helps them discover new customers; it helps the business in Facebook recommendations; and it enables real time interaction between businesses and...
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Facebook Mobile Video
This was the first truly integrated campaign I did at Facebook. Basically, the objective was two-fold: Encourage media planners to put more Facebook mobile video in their media plans. AND get...
View ArticleRoyal Caribbean
Royal Caribbean needed to create awareness and generate bookings for its latest cruise ship, Quantum of the Seas. Trouble was, the ship was still under construction, and its maiden voyage was more than...
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Save The Planet
At Facebook, I've been pretty outspoken about the need for smart advertising strategy and the importance of reframing unsolvable business problems as problems that advertising and marketing can...
View ArticleInstagram for Business
One of the many great things about working at Facebook is the opportunity to create campaigns across the full family of apps and brands. This global Instagram campaign used Stories ads to show that all...
View ArticleBoost with Facebook
Boost with Facebook is a free, global program that seeks to provide people the digital skills they need to succeed in today's economy. This anthem film is played to kick-off the in-person Boost...
View ArticleMy Secret Life as a Piano Player
A creative director for whom I once worked used to wear a t-shirt that said "Advertising is the Rock and Roll of Business." And I suppose as someone who had more belief in his writing abilities than in...
View ArticleListerine
These spots represent a giant leap forward for Listerine. Rather than simply presenting Listerine as a way to stave off the damage caused by plaque and gingivitis germs (as has been done in the past),...
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